Page 19 - MARRIOTT BUZZ NO. 3 - 2015

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in our six beautiful hotels, which have over 3,000
rooms. We have a stunning new Ritz-Carlton property
due to open early next year, which further reaffirms
our commitment to Egypt.
What initiatives is Marriott International
introducing to Egypt?
#Activ8Egypt, this is our campaign that emphasizes our
further commitment to work with partners to revive
tourism in Egypt. Our hashtag addresses the young
dynamic society that is helping to shape Egypt’s future.
What are the objectives of this initiative?
Our objective is to both lead and support the revival
of tourism and associated industries, while engaging
key industry partners and government bodies
with the aim of bringing the country to its premier
destination of choice, across the business and leisure
travel segments.
Marriott’s #Activ8Egypt plan focuses on driving
significant incremental revenues through three
strategic pillars – the local, GCC and international
inbound tourism.
How will you achieve these aims?
Good question! How we will achieve this. Well, our
focus is to build and leverage the Marriott distribution
channels in conjunction with key global partners and
the Egyptian government.
Meeting with President Sisi
US Busines Mission Dinner
What is the theme of the campaign?
The word MISR is how Egypt is pronounced in Arabic,
we built the whole concept using the letters of MISR
to describe what Egypt has to offer;
• M, Magnificent
• I, Inviting
• S, Sensational
• R, Rewarding
We are committed to #Activ8Egypt. Among other
avenues, our commitment will be through the
strength of our brands and global distribution of over
4,000 hotels, through our Marriott Rewards loyalty
program with over 47 million members, and through
Marriott.com, the world’s largest revenue generating
hotel booking website.
We will work together with our partners to bring back
the tourism industry to Egypt. That is our commitment.
A dinner reception was hosted by Marriott
International in honor of the visiting delegation as part
of Marriott’s #Activ8Egypt campaign to boost Egyptian
tourism. Delegates learned about the historical
significance of the Palace Al Gezirah in the grounds
of the Cairo Marriott Hotel, built for the Suez Canal
opening in 1869. Minister of Tourism Hisham Zaazou
delivered welcoming remarks and Hany Kadry Dimian,
Minister of Finance, gave a keynote speech stressing
efforts to stabilize and grow the economy.