Page 14 - MARRIOTT BUZZ NO. 3 - 2015

12
FA S H I ON
Joining AZZA FAHMY
ON HER JOURNEY OF SUCCESS
Since being launched in 1969 Azza
Fahmy Jewellery has become
a modern legend of Egyptian
jewellery making not only because
of the success of its operation,
but for her passion for art …
her ingenuity to redefine 7,000
years of culture and heritage into
contemporary art … capturing the
spirit of past times and recreating
them for today’s discerning
clientele. These sentiments
suggest why Azza Fahmy chose
the Cairo Marriott Hotel to
celebrate its 45th anniversary
with its ‘Mini Series’ collection in
December. Company founder Azza
Fahmy selected the Cairo Marriott,
with its captivating ties to Egypt’s
culture and heritage, to display her
24-piece capsule collection.
Each piece in the luxurious ‘Mini
Series’ has been re-mastered
and undertook an artistic voyage
of re-creation through the
hands of more than 200 skilled
artisans. This opulent selection
of precious stones displays the
time-honoured techniques of the
jewellers’ craft and reflects the
brand’s passion for art.
A spirit that remains proudly
Egyptian from its first days has
now grown to become a truly
global operation, with devotees
across the world and boutiques
in Jordan and Egypt, retail outlets
in Qatar, Saudi Arabia, UAE,
Washington DC and London and
available worldwide from the
Online Boutique at
www.azzafahmy.com
And now Azza has the added
pleasure of working alongside
her daughters Amina Ghali and
Fatma Ghaly, with Amina as Design
Director and business development
specialist Fatma who is the
company’s Managing Director.
This remarkable story, which
has taken the region’s culture
to a global audience and made
Azza the Arab world’s foremost
jewellery designer, began with
a chance step. Azza, a graduate
in interior design, found an art
volume detailing the classical