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T
he90shavewitnesseda
surge inDenim fashion
–whocan forgetBritney
andJustin’smatching
denimoutfits?!-Every
teenandkidwasobsessedwith
denim. Flared jeans, denim jackets
andoveralls, everythingwas in
denimandeveryone loved it. The
storyof howdenimcameabout
toexistence is a rather fascinating
one; unlikeother trends, thisone
startedat thebottom (literally)
andmade itswayup tohighend
fashion. Today, denim ismakinga
comeback fusingwith the latest
trendsand showingupondesigner
runways.
Beforewecanunderstand
thepower denimhas since its
creation,wehave toknow the
story…Denim startedgaining
popularity in 1873whena tailor
fromNevada, namedJacobDavis
manufactured thefirst pair of
“rivet-reinforced” denim trousers.
The inspirationcamewhenhegot
a request for durable trousers for
a lumberjack. At that time, clothes
forworkersweren’t at all durable
and so soonenough, he started
receivingoverwhelming requests
fromotherworkers for denim
jeans. Hewrote tohisdrygoods
wholesaler Levi Strauss&Co. a
proposal topatent thedesignof
the rivet-reinforceddenimpant
withhim listedas inventor. The
companywas so impressedwith
thepossibilitiesof profit that they
hiredhim tobe inchargeofmass
production. Theoriginal designof
Levi Straussblue jeans, Design501,
was influencedby the styleof the
loose trouserswornbyGenoese
sailors, a featureofwhichwas
theflaredbottom tofit overwork
boots.
Denim through the Centuries:
fromMines to Runways
FASHION
