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Thefirst daydiscussed topicsonessential skills
for effectivemarketing, leadbyMr. KarimEl
Tawil (Marketinghead, HomelineServices,
Mobinil),Ms. DahliaZayed (CEO, FWD),
Ms.NermeenBedeir (Client ServiceDirector,
TNS).Ona later date, two sessionsweregiven
focusedonbrandingandagencymanagement;
thefirst on “BuildingStrongBrands” conducted
byMs. RandaAbdou (CEO, Chief Strategyand
CreativeOfficer, CreativeLabGroup) and the
second sessionon “AgencyManagement”
givenbyMs. Gehan Iskander (Marketing
Director ofChilledDairyCategory, BCCGroup/
Lactalis International).
The set-upwasdonebyCairoMarriottHotel
applying theMeetings Imaginedconcept.
GhadaAbdel Khalek, Director ofMarketing
Communications, gaveapresentation
introducing theconcept to theattendees.
The set upwas rather livelyandhipwitha
mixtureof lounges andbeanbags; providing
the right kindof atmosphere for theyoung
entrepreneurs to learnandgrow.
