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popular in the 17
th
century
EuropeanandAmerican
fashion. By the 1500, florals
started spreadinggloballyas
European traders started selling
the fabricat highprices,which
in turnmade it a symbol of high
status. Inmodern times and
in thewakeof the industrial
revolution, floral textile
productionbecameeasily
replicated rather than relying
onmaster craftsmen. This
greatlyhelpedwith thegrowth
and spreadof floral textiles.
Oneof thedesigner brands that
alwayshadanassociationwith
flowers isDolce&Gabbana.
Thebrandusedflowers
inclothing, lingerieand
accessories. Their summer 2016
collection isgreatly influenced
byflorals andcanbe seen
inapopof colour or tamed
down; and in suchwayswhere
Sicilianculturewas combined.
Recently, thebrandannounced
their first “AbbayaCollection”
aimedatMiddleEastern
fashion forwardwomen. The
collection features thebrand’s
staplesusingflowers, polka
dots and fruits.Many labels
have starteddoingcollections
catering to thegrowingArab
consumermarketwhileothers
featureRamadancapsule
collections.
Thecontrast between
theSummer andAbbaya
collection is theperfectway
to showhowversatileflorals
are.Not tomention seeing it
inmanywardrobes across all
cultures, genders andages!
Whether you like it inprint,
embroideredor accessorized,
this isone trend thatwill
forever stay in fashion.
