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The storyof Tutankhamun isnarratedwith the
additionof newcharacters, discoveries and
fascinatinganecdotesfilledwith insights into
the life, deathand legacyof theyoungpharaoh.
Vannini’sphotographs alongwith thenarrationgives
avisual experienceandcompliments the readers’
imagination to take themona sensational journey
of astonishingperspectives, artefacts andmarvelous
Ancient Egyptiancraftsmanship.
TheCairoMarriott hosted thebook launchevent
withcelebrities, influencers andpublicfigures
aspart of their ongoingcampaign to support
Egypt’s tourism#Activ8Egypt. This initiative
aims at supportingand reviving tourism inEgypt
byengagingkey industrypartners and
government bodieswith thegoal of bringing
thecountryback to itspremier spot as the
destinationof choice, across thebusiness
and leisure travel segments. The logoof the
campaign features thewordMISR,which
ishowEgypt ispronounced inArabic. The
campaignwasbuilt using these letters as
theyeach representwords that candescribe
Egypt’s tourismoffer:Magnificent, Inviting,
Sensational andRewarding.
