8
ACTIVE8EGYPT
#Activ8Egypt Regional
Announcement
T
heon-goingcommitment
ofMarriott International
toEgyptianTourismwas
displayed through the
regional announcement
of#Activ8Egypt campaign. The
campaignemphasizesour promise
toworkwithpartners to revive
tourismandbring revenues through
three strategicpillars; local, regional
and international inbound tourism.
Leavingold fashioned techniques
behindand talking to theyoung
dynamic society, in their own
modern languageusingahashtag.
Adescriptive logo,whichuses the
Arabicnameof Egypt;MISR isused
toemphasisewhat thecountry’s
touristicexperience is all about:
Magnificent, Inviting, Sensational
andRewarding.
