MARRIOTT BUZZ NO. 15 - 2019

14 MA R R I O T T B ON VOY M arriott International has just recently unveiled Marriott Bonvoy, the new loyalty brand replacing the current Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) platforms. The inauguration of Bonvoy now reflects the new unmatched benefits, single loyalty portfolio and experiences that were announced last year. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world, and launched on February 13 th when the logo and branding begins rolling out across all consumer touchpoints, including on property, marketing and sales channels, digital, mobile and co-brand credit cards, bolstered by a multimillion-dollar global media campaign that began in late February. “Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty program,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. “It is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions. Our 120 million members have access to the world’s leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront.” Last August, Marriott launched one loyalty program with unified benefits to replace its three A NEW NAME FOR A NEW TRAVEL PROGRAM